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	<title>Comments on: POD Rising: Is Print on Demand the Future of Publishing or the Latest Fad?</title>
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	<link>http://freeselfpublishingblog.com/2008/09/09/pod-rising-is-print-on-demand-the-future-of-publishing-or-the-latest-fad/</link>
	<description>Learn writing tips, self-publishing advice and book marketing techniques and the ancient remedies that keep authors sane.</description>
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		<title>By: David A Rozansky</title>
		<link>http://freeselfpublishingblog.com/2008/09/09/pod-rising-is-print-on-demand-the-future-of-publishing-or-the-latest-fad/#comment-781</link>
		<dc:creator><![CDATA[David A Rozansky]]></dc:creator>
		<pubDate>Sat, 13 Sep 2008 21:31:12 +0000</pubDate>
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		<description><![CDATA[While you touch on many of the great points of POD, there is one big reason to use POD...without first doing a &quot;traditional&quot; print run. We use Lightning Source as our printer and distributor, and we never do a contemporary print run. Why? Because POD offers us freedom from warehouse costs, as you noted, and from inventory risk. The biggest problem a publisher faces is how much to spend on a book printing. POD means we pay nothing at the start. we only pay to print when the customer orders the book, so we always have the exact number of books printed that we need. This frees us from inventory risk, as we never have to guess how much to print. And with POD machines moving into stores, we expect POD to become the industry standard, as bookstores won&#039;t want to pay for shipping anymore.

POD...it&#039;s not just for reprints anymore. It&#039;s a full-scale production model that is pushing our company forward rather quickly.

--Keep &#039;em Flying
David A Rozansky
Publisher
Flying Pen Press
www.FlyingPenPress.com]]></description>
		<content:encoded><![CDATA[<p>While you touch on many of the great points of POD, there is one big reason to use POD&#8230;without first doing a &#8220;traditional&#8221; print run. We use Lightning Source as our printer and distributor, and we never do a contemporary print run. Why? Because POD offers us freedom from warehouse costs, as you noted, and from inventory risk. The biggest problem a publisher faces is how much to spend on a book printing. POD means we pay nothing at the start. we only pay to print when the customer orders the book, so we always have the exact number of books printed that we need. This frees us from inventory risk, as we never have to guess how much to print. And with POD machines moving into stores, we expect POD to become the industry standard, as bookstores won&#8217;t want to pay for shipping anymore.</p>
<p>POD&#8230;it&#8217;s not just for reprints anymore. It&#8217;s a full-scale production model that is pushing our company forward rather quickly.</p>
<p>&#8211;Keep &#8216;em Flying<br />
David A Rozansky<br />
Publisher<br />
Flying Pen Press<br />
<a href="http://www.FlyingPenPress.com" rel="nofollow">http://www.FlyingPenPress.com</a></p>
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