Writing, Self-Publishing, Book Marketing

On Demand: No, Really, It’s the Future

May 21, 2009 at 9:20 am 1000chimps Leave a comment

This just in: Traditional publishing declined by 3 percent and On-Demand publishing grew 132 percent. Guess who is in the lead now …

Okay, so that sounds a little bit arrogant, but it’s refreshing to see the prediction that has driven many of us forward is correct. The structure of the traditional publishing business model is rickety and teetering. They have built their reputations and empires on being unbelievably exclusive.

Self-Publishing is remarkably inclusive.

Self Publishing is not the only group to access the Print-On-Demand technology, but it is what makes self-publishing and distribution possible. There is no need to print and pump out title after title in massive marketing waves.

Many of you who have published your books with the POD model have found this process to be accessible and reliable enough to build your business plan around. Professional speakers can maintain their own catalog of titles and have shipments waiting for them at their hotels as they travel and drive their business forward. Teachers can create their own materials to accompany (or even in some cases replace) the mainstream texts that support their curricula. Churches can document their growth and their history and expand their base through affordable means. Companies can create professional training materials that are branded for their needs and their needs alone.

Congratulations to the success of all involved, and congratulations to the traditional companies who decide to leverage this approach in the future!

Entry filed under: Announcements, Events, In the News, Marketing, Publishing, Self-Publishing. Tags: Books, print-on-demand, Publishing, Self-Publishing, traditional publishing.