Writing, Self-Publishing, Book Marketing

Duck, Duck, Goose and Social Media Marketing

October 20, 2009 at 2:05 pm mbutler22 Leave a comment

As a child, we communicated and generated excitement with ease. One person stood tall with a simple message. Duck, duck, duck … With each contact, excitement grew … duck, goose! And the chase was on. Social media is the chase that delivers a measure of awareness and generates excitement in everyone it touches until a commitment is made.

Creation of a social media platform is your way to personally interact with and promote yourself to current and potential readers. You not only establish author/reader relationships, but build from a variety of outlets all contributing to your overall marketing efforts. Using sites such as Facebook, YouTube and Twitter you can deliver your most current information directly to the thousands of readers following you and your work. Search for and utilize the less common social networking sites that specialize in writing, reading and genre (such as GoodReads) to specifically target your market.

Through a series of networking channels, you create a fan base invested in your writing. This simple way of promotion helps to build your author name among perhaps the most critical element of your writing success — the readers.

Social media is only one major component to your marketing. Add links to each of the locations your readers may connect with you onto your Web site or blog. When e-mailing  family, friends, readers or business associates, include your links within your e-mail. Make it easy for potential readers to access you and your writing. It is about involving as many people as possible in the cause you are working towards, sharing your talent of writing with readers, and finally catching the goose.

Melissa

Entry filed under: Marketing. Tags: networking, social media, Social Media Marketing, Social Media Networks, Writing.