Marketing Your E-Friendly Book

December 15, 2009 at 4:08 pm mbutler22 Leave a comment

It’s no secret that our society has evolved from the days of telegraphs and the pony express to instant everything. Imagine waiting weeks, even months, to receive a letter. In our world of instantaneous information, the thought of waiting so long for something is unfathomable.

Not only has technology changed over the decades, but how people respond to it has changed too. As authors, we must adapt to changes in technology or risk the loss of current and future readers.

Each shift in value-added technology to consumers opens new opportunities for you as an author. New ways to present your work — your book — to a hungry universal audience beckoning for convenience. Whether you think this is unfortunate or not, the traditional bookstore browsing is now reserved for Sunday afternoons and vacations, but newer E-book trends are available anytime, anywhere. The E-book marketplace is here and you must respond or be left behind. Authors must be business people too, responding to current industry trends.

It’s easy to feel overwhelmed by the E-book trends, but you don’t need to be. Here are some helpful, easy ways to electronically market your book.

Target E-Readers. Growing technology and popularity of mobile devices paired with active consumers equals opportunity. Make your book available in E-book format for access and readability through electronic avenues such as Amazon Kindle and Sony Reader. Reach out to this increasing segment of readers.

Online Book Samples. Offer free downloads of sections or chapters of your book as a sample to browsing readers. An electronic sneak peek posted on your bookstore page, Author Web site, or blog entices further reading and leads toward the purchase of your book. You may also check out a service Wordclay offers – the Barnes and Noble See Inside the Book feature for an even more in-depth look inside your book. Apart from the standard book synopsis, posting a selection of your favorite scene or a twist in your storyline is also a good way to draw in readers.

Upload a Video Promo. Creation of a video book trailer gives life to your book. Utilize the creative and differentiating elements of your story in a visual presentation mapping the meaning within your writing. You may also create an author video introducing and personalizing your work through an interview style presentation. Include your videos on your bookstore page, author website, blog and e-mail campaigns. Additionally, you can post your video on YouTube, Facebook, MySpace and other social networking sites.

As our electronic era continues to grow and change, making your book E-friendly is vital. This means staying current with industry trends and the lifestyles of your readers and making your book available through the most convenient means for your readers.

- Melissa

Entry filed under: Marketing. Tags: e-book, E-Friendly, e-readers, Marketing, Self-Publishing, Video Book Trailer.

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Writing, Self-Publishing, Book Marketing